Social Bookmarking And The Small Business

A lot folks may ask, what exactly is social bookmarking? For starters, it's part of a relatively new phase, or category of web sites, that are basically community-based, and wherein people can have their own page or section where they could store and classify their favorite links, which are tagged with relevant and useful keywords. They too are commonly called Web 2.0 sites. Thus because of this, their pages or sections can be shared among as many people as can find them.

Perhaps the most familiar and newest approach to re-finding or retracing information on the web has been through the use of personal bookmarks, supported by various Web browsers. Take for example, the Mozilla browser supports the creation of collections of URLs, which can be interpreted using keywords or free-form text, and then sorted on a variety of aspects, such as time last visited, keyword or location.

Social bookmarking lists can be made easily available to the public, or limited only to a specific network of sites. The list of links can be viewed in several ways; by tag, by category, or simply in a random order. They can also even be placed in a privacy setting created on usually individual bookmarks. The desire to locate and share information among small groups, teams, and communities has led to the development of a number of shared bookmarking programs.

Web users who visit social bookmarking services can search for any bookmarks that have been assigned with an association, and with a particular tag. The bookmark resources or sites are often ranked according to the number of visitors, who in turn have also bookmarked them. A couple of the more popular social bookmarking communities are to be found at sites like, www.folksonomy.org, del.icio.us, www.flickr.com, started with very few members at first, and then changed ownerships for millions of dollars once their social and financial importance had been recognized and deemed popular.

The emergence of social bookmarking systems

The recent phenomena shared bookmarking applications has prompted a second look at this kind of collaborative, or shared software. The del.icio.us social bookmark manager, started in 2003, was one of the first of its type and has enjoyed an early and large following of committed, regular users. These social bookmarking systems share a number of distinct features.

First, they allow persons to create personal collections of bookmarks and readily share their bookmarks with others. These centrally stored data can be accessed from any Web-connected machine. A second and equally important add-on to these bookmarking systems is the use of keywords, or tags, that are specifically entered by the user for each bookmark. The tags allow the individual user to organize and display the collection with meaningful labels.

Along with the tons of stuff available on the Internet, social bookmarking is also prone to abuse. Since a web page has a greater chance of being found the more times it has been tagged and bookmarked, spammers often seize the opportunity to make multiple bookmarks of a single web page using a lot popular tags. This has the effect of making it look that the page is a popular one. This, in turn forces the developers of social bookmarking sites to counter spammers by implementing stricter security measures.

As a general concept, social bookmarking is a trend that can be valuable for a small business owner to explore -- and leverage -- within your small business marketing efforts.

Conbuzz - Business Bookmarking - http://conbuzz.com

Vanessa A. Doctor from Jump2Top - SEO Company

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